Video: Automio CEO & Founder Claudia King shares the story behind Automio

Recovering lawyer and tech entrepreneur Claudia King on the story of Automio and her vision for the future of the legal industry.

Claudia King, CEO + Founder of Automio, is often asked about how Automio came about and why she chose to leave the law to set up a legal tech company. 

Always known as a colourful, creative, entrepreneurial, legal industry disruptor, in this video you'll hear Claudia share her story about her former lawyer life - as a tax consultant in Auckland in her early years, going into partnership with her Dad in a traditional law practice as the two of them explored how they could use technology to improve their service, and founding Legal Beagle - New Zealand's first online legal service.

And then her new mission......helping lawyers to leverage automation, digital marketing and their valuable intellectual property to earn money while they sleep and build firms of the future.

"Giving up my law firm and going all in with Automio was a big risk, but I like to follow the opportunities in life."


If you're a savvy lawyer who is keen to learn more about scaling your law firm, I'm super excited to be running a 5 day challenge for you -  over 5 days I will show you how to design an online legal solution you can sell from your law firm's website that will generate six figures or more in revenue.

The 5 day challenge starts on 18 February 2019 and we'll be giving away prizes including a Grand Challenge Prize. I'll be announcing more details in our Savvy Lawyers Facebook group next week so please join the group to get in on the action.