“We believe in law - the easy way”, says Rochelle Belworthy, the director of Beach Law. Rochelle leads a 5 person law firm that helps clients in the areas of property law, wills and powers of attorney, trusts and estates, law for the elderly and commercial law. Beach Law is located in Papamoa in the Bay of Plenty, New Zealand.
Rochelle likes to keep up to date with innovation trends in the industry. For years now Rochelle had dreamed of freedom from the billable hour, so she decided it was time to do something about it.
In order to build a sustainable firm of the future in line with her mission, Rochelle could see she needed to leverage automation to offer standardised legal services that she could market online. Creating different levels of service at Beach Law was also important to Rochelle.
In order to empower her clients, Rochelle wanted to offer a basic, more affordable level of service that requires minimal interaction with her team - she wanted to find a way to let clients serve themselves from her firm’s website.
During her solution search, Rochelle became interested in Automio’s legal bot platform. Automio’s legal bots serve clients from a firm’s website - they interview clients and then instantly create legal documents, contracts and advice. An added bonus is they take credit and debit card payments.
In the end Rochelle chose Automio as her firm’s legal automation platform.
In addition to making life easier for clients, Automio’s legal bots can be built by lawyers and law firm staff using a firm’s precedents and branding, as programming skills are not needed.
Or, Automio has 40+ legal bots already built that are ready to be used straight away on a law firm’s website.
Re-engaging with existing clients that the Beach Law team hadn’t caught up with in a while is a great benefit of the Automio platform. Beach Law sent out an email newsletter to all existing clients telling them about their new online legal services and got an overwhelmingly positive response. Some of Beach Law’s clients jumped on Beach Law’s website and got their Wills done straight away.
Ads on social media are another good way for Beach Law to get their new online legal solutions in front of existing clients, as well as potential new ones.
To spark more engagement from their marketing efforts, the Beach Law team has written some blog articles on topics related to their online legal solutions. A call-to-action to buy that online legal solution is placed at the start and the end of the blog article to encourage interested people to buy.
Each time a new client buys an online legal solution from Beach Law’s website, they become part of the firm’s email newsletter list. This list is proving an effective way for Beach Law to build relationships with clients and educate clients about their new online solutions, with an average open rate of over 50% (compared with the average newsletter open rate for the legal industry of 18%).
The firm is also building its social media presence on Facebook, which is where many of their target clients spend their time.
Beach Law’s investment in Automio has paid off in a big way:
Other benefits have been easy new client acquisition, re-engagement with past and existing clients, improved cashflow and an increase in net profit.